Mastering Technical Sales : the Sales Engineer's Handbook /

Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of...

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Bibliographic Details

Main Authors:	Care, John (Author), Bohlig, Aron (Author)
Format:	Book
Language:	English
Published:	Boston : Artech House, [2014]
Edition:	Third edition.
Series:	Artech House technology management and professional development library.
Subjects:	Selling > High technology. High technology industries > Marketing.