Motivation research and marketing management.
"Motivation research represents an attempt to apply systematically the accumulated knowledge of human behavior and the analytical concepts and research methods of such behavioral sciences as psychology, sociology, and social anthropology to the buying behavior of individuals and groups. This st...
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| Format: | eBook |
| Language: | English |
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Boston :
Harvard University, Graduate School of Business Administration, Division of Research,
1957.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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