Motivation research and marketing management.

"Motivation research represents an attempt to apply systematically the accumulated knowledge of human behavior and the analytical concepts and research methods of such behavioral sciences as psychology, sociology, and social anthropology to the buying behavior of individuals and groups. This st...

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Bibliographic Details

Main Author:	Newman, Joseph W.
Format:	eBook
Language:	English
Published:	Boston : Harvard University, Graduate School of Business Administration, Division of Research, 1957.
Subjects:	Motivation research (Marketing) Motivation, Études de (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book