Advertising and the soul's belly : repetition and memory in advertising.

"The influence of advertising on memory has long been a subject of both conjecture and investigation. Advertisers, advertising agencies, advertising media, and laboratory workers have conducted many studies which attempt to isolate, define, and measure this influence. Many of these studies have...

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Bibliographic Details

Main Author:	Wood, James Playsted, 1905-
Format:	eBook
Language:	English
Published:	Athens : University of Georgia Press, [1961]
Subjects:	Memory. Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book