Internet marketing and big data exploration /

The advent of cloud computing and big data has radically altered the important role of innovation as a strategy for responding to the rapidly changing nature of an increasingly interconnected online world. This situation has necessitated revisions in the strategic concepts associated with sustaining...

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Bibliographic Details

Main Author:	Chaston, Ian
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2015.
Subjects:	Internet marketing. Big data. BUSINESS & ECONOMICS / Business Communication / General. BUSINESS & ECONOMICS / Development / Business Development. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / International / Marketing. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.