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Taking down Goliath : digital marketing strategies for beating competitors with 100 times your spending power /

David has never had a better chance at beating Goliath, but digital marketing remains a mystery to the vast majority of would-be marketers. In other words, marketing automation will only get you so far. You still need a solid strategy. Whether you run a big company or a one-man marketing team, the d...

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Bibliographic Details
Main Authors: Ryan, Kevin M. (Author), Graham, Rob (Author)
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2014.
Edition:First edition.
Subjects:
Internet marketing.
Small business marketing.
Internet marketing > Case studies.
Small business marketing > Case studies.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Small Business.

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: HF5415.1265 .R933 2014
 
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HF5415.1265 .R933 2014 Available