Advertising and its mental laws /

This book is intended for students of the psychology of advertising, though much of the material which is contained in it will undoubtedly be of benefit to those in the practical side of advertising. The behavioristic standpoint has been adhered to throughout, for the student of advertising is inter...

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Bibliographic Details

Main Author:	Adams, Henry Foster
Format:	eBook
Language:	English
Published:	New York : The Macmillan company, 1916.
Subjects:	Advertising. Psychology. Electronic books.
Online Access:	Connect to the full text of this electronic book