Marketing psychological services : a practitioner's guide /

"Over the past few years, the Board of Professional Affairs (BPA) of the American Psychological Association (APA) has been discussing the many changes in the health care marketplace and how these changes affect psychologists. To focus more directly on the marketing of psychological services, BP...

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Bibliographic Details

Corporate Author:	American Psychological Association. Task Force on Marketing and Promotion of Psychological Services
Format:	eBook
Language:	English
Published:	Washington, DC : American Psychological Association, 1987
Edition:	Rev.
Subjects:	Psychologists > Marketing. Marketing of Health Services. Professional Practice. Psychology > economics. Electronic books.
Online Access:	Connect to the full text of this electronic book