Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice /

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26,...

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Bibliographic Details

Corporate Author:	SpringerLink (Online service)
Other Authors:	Okazaki, Shintaro (Editor)
Format:	eBook
Language:	English
Published:	Wiesbaden : Gabler, 2011.
Subjects:	Economics/Management Science. Marketing. Economics.
Online Access:	Connect to the full text of this electronic book