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Citizen Coke : the making of Coca-Cola capitalism /

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

Bibliographic Details
Main Author: Elmore, Bartow J.
Format: Book
Language:English
Published: New York : W.W. Norton & Company, [2015]
Edition:First edition.
Subjects:
Coca-Cola Company.
Soft drink industry > United States.
Sustainable development.
Social responsibility of business.
Soft drink industry.
United States.
Description
Summary:Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Physical Description:416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages [371]-394) and index.
ISBN:9780393241129 (hardcover)
0393241122 (hardcover)