Citizen Coke : the making of Coca-Cola capitalism /

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

Bibliographic Details

Main Author:	Elmore, Bartow J.
Format:	Book
Language:	English
Published:	New York : W.W. Norton & Company, [2015]
Edition:	First edition.
Subjects:	Coca-Cola Company. Soft drink industry > United States. Sustainable development. Social responsibility of business. Soft drink industry. United States.