An Introduction to Social Media Marketing /

"Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a...

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Bibliographic Details

Main Author:	Charlesworth, Alan, 1956- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London [England] : Routledge, 2015.
Subjects:	Internet marketing. Online social networks > Economic aspects. Social media > Economic aspects. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book