Analyzing music in advertising : television commercials and consumer choice /

Bibliographic Details

Main Author:	Graakjær, Nicolai (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2015.
Series:	Routledge interpretive marketing research series ; 20.
Subjects:	Music in advertising. Television advertising. Television and music. MUSIC / Instruction & Study / Theory. BUSINESS & ECONOMICS / Advertising & Promotion. Electronic books.
Online Access:	Connect to the full text of this electronic book