Cover Image

Persuasive copywriting : using psychology to engage, influence and sell /

Bibliographic Details
Main Author: Maslen, Andy
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: London ; Philadelphia : Kogan Page Limited, [2015]
Subjects:
Advertising copy.
Persuasion (Psychology)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:0749474009 (electronic bk.)
9780749474003 (electronic bk.)