Persuasive copywriting : using psychology to engage, influence and sell /

Bibliographic Details

Main Author:	Maslen, Andy
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, [2015]
Subjects:	Advertising copy. Persuasion (Psychology) Electronic books.
Online Access:	Connect to the full text of this electronic book