The theory and practice of revenue management /
Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Renta...
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| Format: | eBook |
| Language: | English |
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Boston, Mass. :
Kluwer Academic Publishers,
[2004]
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| Series: | International series in operations research & management science ;
68. |
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. Over this same time period, academic and industry research on RM methodology has also grown rapidly. While the number of published papers on RM has increased in dramatic measures, there is still no book that comprehensively covers the fie. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (xxvii, 712 pages) |
| Bibliography: | Includes bibliographical references (pages 671-706) and index. |
| ISBN: | 9780387273914 (electronic bk.) 1402079338 (electronic bk.) 9781402079337 (electronic bk.) 0387273913 (electronic bk.) |