MKTG 347 /
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
[New York] :
McGraw-Hill Education,
[2015]
|
| Edition: | Special edition for Texas A&M University. |
| Subjects: |
| Item Description: | Chapter selections from: Advertising and promotion: an integrated marketing communications perspective, 10th edition, 2015, by George E. Belch & Michael A. Belch. |
|---|---|
| Physical Description: | 1 volume (various pagings) : color illustrations ; 29 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781259428609 1259428605 |