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MKTG 347 /

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Bibliographic Details
Main Authors: Belch, George E. (George Edward), 1951- (Author), Belch, Michael A. (Author)
Corporate Author: Mays Business School
Format: Book
Language:English
Published: [New York] : McGraw-Hill Education, [2015]
Edition:Special edition for Texas A&M University.
Subjects:
Advertising > Textbooks.
Sales promotion > Textbooks.
Communication in marketing > Textbooks.