Twitter is not a strategy : rediscovering the art of brand marketing /
In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO fo...
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Bibliographic Details
| Main Author: |
Doctoroff, Tom
(Author) |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Palgrave Macmillan,
2014.
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| Edition: | First edition. |
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| Subjects: | |
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