Ethnic marketing : culturally sensitive theory and practice /

"The ethnic diversity of advanced and newly industrialised economies is growing. Instead of adapting to dominant western culture, ethnic minorities are preserving their identities, both as a diasporic communities and within their adopted countries. There is a growing awareness that this uniquen...

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Bibliographic Details

Main Authors:	Pires, Guilherme D. (Author), Stanton, John L. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	London : Routledge, 2015.
Subjects:	Minority consumers. Market segmentation. Marketing > Cross-cultural studies. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book