The management of luxury : a practitioner's handbook /

"The meaning of luxury and the type of customer that buys luxury continues to evolve. As a result, companies have to constantly rethink their marketing strategies to keep up with consumers' shifting expectations.The Management of Luxury consists of 26 contributions from 51 international ex...

Full description

Bibliographic Details

Other Authors:	Berghaus, Benjamin, Müller-Stewens, Günter, Reinecke, Sven
Format:	eBook
Language:	English
Published:	London : Kogan Page, [2014]
Subjects:	Luxury goods industry > Management. Luxuries > Marketing. Affluent consumers. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book