Dataclysm : who we are when we think no one's looking /

An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian...

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Bibliographic Details

Main Author:	Rudder, Christian
Format:	Book
Language:	English
Published:	New York : Crown Publishers, [2014]
Edition:	First edition.
Subjects:	Behavioral assessment. Human behavior. Social media. Big data.
Online Access:	Cover image