Digital relevance : developing marketing content and strategies that drive results /

"Pushing out content in the digital world is no longer enough... the content you create must have meaning and relevance for your intended audience. Unfortunately this is not always the case with most companies. With complex sales cycles often extending into years, maintaining long-term relevanc...

Full description

Bibliographic Details

Main Author:	Albee, Ardath (Author)
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2015.
Edition:	First edition.
Subjects:	Marketing. Strategic planning. Customer relations. Selling > Computer network resources. BUSINESS & ECONOMICS / Marketing / Direct. BUSINESS & ECONOMICS / Marketing / Research.
Online Access:	Cover image Contributor biographical information Publisher description Table of contents only