Predictive analytics, data mining and big data : myths, misconceptions and methods /

Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data and data trends, the...

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Bibliographic Details

Main Author:	Finlay, Steven, 1969- (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Consumer profiling. Consumer behavior > Forecasting. Management > Data processing. Business planning > Data processing. Decision making > Data processing. Data mining. Big data. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Development / General. BUSINESS & ECONOMICS / Knowledge Capital.