Market management and project business development /

"Market Management and Project Business Development is a guide to the theory and practice of marketing and selling projects in business. Successfully marketing and selling a project to investors is so crucial an element of project management that it dictates whether the project is funded, and a...

Full description

Bibliographic Details

Main Author:	Smyth, Hedley
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2015.
Subjects:	Project management. Marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book