The big data-driven business : how to use big data to win customers, beat competitors, and boost profits /

Bibliographic Details

Main Authors:	Glass, Russell, 1976- (Author), Callahan, Sean (Economist) (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, [2015]
Subjects:	Internet marketing. Business communication. Online social networks. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book