How to Kill a Unicorn : How the World's Hottest Innovation Factory Builds Bold Ideas that Make it to Market /
The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
Bibliographic Details
| Main Author: |
Payne, Mark
(Author) |
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| Format: | Book
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| Language: | English |
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| Language Notes: | Text in English. |
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| Published: |
New York :
Crown Business,
[2014]
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| Edition: | First edition. |
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| Subjects: | |
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