The trend management toolkit : a practical guide to the future /

In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes an...

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Bibliographic Details

Main Author:	Kjær, Anne Lise (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Strategic planning. Marketing research. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Statistics. BUSINESS & ECONOMICS / Strategic Planning.