Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /
"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster,
2015.
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| Edition: | First Simon & Schuster hardcover edition. |
| Subjects: |
Table of Contents:
- Designing for scale. Design ; Scale ; Complexity
- Designing for agility. Smarter ; Faster ; Leaner
- The next wave
- The deep end
- The Designing on Purpose manifesto.