Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /

"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--

Bibliographic Details

Main Authors:	Butler, David (Designer) (Author), Tischler, Linda (Author)
Format:	Book
Language:	English
Published:	New York : Simon & Schuster, 2015.
Edition:	First Simon & Schuster hardcover edition.
Subjects:	BUSINESS & ECONOMICS / Development / General. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Corporate & Business History. Technological innovations > Management. Organizational effectiveness. Strategic planning. Entrepreneurship. Coca-Cola Company.