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Design to grow : how Coca-Cola learned to combine scale and agility (and how you can too) /

"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--

Bibliographic Details
Main Authors: Butler, David (Designer) (Author), Tischler, Linda (Author)
Format: Book
Language:English
Published: New York : Simon & Schuster, 2015.
Edition:First Simon & Schuster hardcover edition.
Subjects:
BUSINESS & ECONOMICS / Development / General.
BUSINESS & ECONOMICS / Strategic Planning.
BUSINESS & ECONOMICS / Corporate & Business History.
Technological innovations > Management.
Organizational effectiveness.
Strategic planning.
Entrepreneurship.
Coca-Cola Company.
Description
Summary:"Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--
Physical Description:xiv, 237 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781451671827 (hbk.)
1451671822 (hbk.)