Well-designed : how to use empathy to create products people love /

"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, desi...

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Bibliographic Details

Main Author:	Kolko, Jon (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, [2014]
Subjects:	Product design. New products. Consumer behavior. Marketing research. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Strategic Planning. BUSINESS & ECONOMICS / Organizational Development.