The small BIG : small changes that spark BIG influence /
Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
| Main Author: | Martin, Steve J. |
|---|---|
| Other Authors: | Goldstein, Noah J., Cialdini, Robert B. |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Grand Central Publishing,
[2014]
|
| Edition: | First edition. |
| Subjects: |
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