The small BIG : small changes that spark BIG influence /

Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.

Bibliographic Details

Main Author:	Martin, Steve J.
Other Authors:	Goldstein, Noah J., Cialdini, Robert B.
Format:	Book
Language:	English
Published:	New York : Grand Central Publishing, [2014]
Edition:	First edition.
Subjects:	Change (Psychology) Influence (Psychology) Persuasion (Psychology) Organizational change.