Evaluation in advertising reception : a socio-cognitive and linguistic perspective /
"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources trigg...
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| Format: | Book |
| Language: | English |
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Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2014.
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Table of Contents:
- Machine generated contents note:
- 1.Introduction: Researching Reception and Discourse2.Reception, Language and Sense-making3.Investigating Evaluation Advertising Reception4.Appraisal and Social Cognition in Advertising Reception5.Implications for a Theory of Evaluation in Advertising Reception.