Evaluation in advertising reception : a socio-cognitive and linguistic perspective /

"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources trigg...

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Bibliographic Details

Main Author:	Bullo, Stella, 1975- (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2014.
Subjects:	Advertising > Language. Sociolinguistics. Communication in marketing. Discourse analysis > Psychological aspects. BUSINESS & ECONOMICS / Advertising & Promotion. LANGUAGE ARTS & DISCIPLINES / Communication Studies. LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics.