Evaluation in advertising reception : a socio-cognitive and linguistic perspective /
"Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources trigg...
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| Format: | Book |
| Language: | English |
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Houndmills, Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2014.
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| Subjects: |
| Summary: | "Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices"-- |
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| Physical Description: | vii, 207 pages ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137350428 (hardback) 1137350423 (hardback) |