Stickier Marketing : How to Win Customers in a Digital Age /

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to produci...

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Bibliographic Details

Main Author:	Leboff, Grant
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2014.
Edition:	2nd ed.
Subjects:	Marketing > History. Marketing > Technological innovations. Marketing. Internet marketing. Information technology > Social aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book