Digital branding : a complete step-by-step guide to strategy, tactics and measurement /

" In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channe...

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Bibliographic Details

Main Author:	Rowles, Daniel
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page, 2014.
Subjects:	Internet marketing. Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book