The Routledge handbook of tourism marketing /
"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...
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| Format: | eBook |
| Language: | English |
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New York :
Routledge,
2014.
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| Series: | Routledge handbooks.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- part 1. Tourism marketing theory: paradigms and perspectives
- part 2. Macromarketing and tourism
- part 3. Strategic issues in tourism
- part 4. Advances in tourism marketing research
- part 5. Tourist consumer behaviour
- part 6. Micro-marketing issues in tourism
- part 7. Destination marketing and branding issues
- part 8. Social and digital media marketing issues in tourism
- part 9. Reflections.