The Routledge handbook of tourism marketing /

"The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range...

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: McCabe, Scott
Format: eBook
Language:English
Published: New York : Routledge, 2014.
Series:Routledge handbooks.
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Call Number: G155.A1 R69 2014eb
 
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G155.A1 R69 2014eb Available