Hit brands : how music builds value for the world's smartest brands /

Bibliographic Details
Main Authors:	Jackson, Daniel M., 1972- (Author), Jankovich, Richard (Author), Sheinkop, Eric (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Music in advertising. Branding (Marketing) Advertising > Brand name products.

Description
Physical Description:	ix, 201 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137271471 1137271477