Hit brands : how music builds value for the world's smartest brands /

Bibliographic Details
Main Authors:	Jackson, Daniel M., 1972- (Author), Jankovich, Richard (Author), Sheinkop, Eric (Author)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Music in advertising. Branding (Marketing) Advertising > Brand name products.

West Campus Library: Stacks