Creating the perfect design brief : how to manage design for strategic advantage /

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats...

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Bibliographic Details

Main Author:	Phillips, Peter L.
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Allworth Press, [2012]
Edition:	2nd ed.
Subjects:	Production planning. Work design. Business logistics. BUSINESS & ECONOMICS / Marketing / Research. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book