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Solving problems with design thinking : 10 stories of what works /

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking detail...

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Bibliographic Details
Main Author: Liedtka, Jeanne
Other Authors: King, Andrew (Andrew Courtland), Bennett, Kevin B. (Kevin Bruce), 1957-
Format: eBook
Language:English
Published: New York : Columbia University Press, 2013.
Subjects:
Creative ability in business.
Design.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
BUSINESS & ECONOMICS / Development / Business Development.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations including the City of Dublin and Denmark's The Good Kitchen.
Item Description:Electronic resource.
Physical Description:1 online resource (233 pages) : illustrations.
ISBN:9780231536059 (electronic bk.)
0231536054 (electronic bk.)