Solving problems with design thinking : 10 stories of what works /

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking detail...

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Bibliographic Details

Main Author:	Liedtka, Jeanne
Other Authors:	King, Andrew (Andrew Courtland), Bennett, Kevin B. (Kevin Bruce), 1957-
Format:	eBook
Language:	English
Published:	New York : Columbia University Press, 2013.
Subjects:	Creative ability in business. Design. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. BUSINESS & ECONOMICS / Development / Business Development. Electronic books.
Online Access:	Connect to the full text of this electronic book