The brand strategist's guide to desire : how to give consumers what they actually want /
Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, so...
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| Format: | Book |
| Language: | English |
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New York :
Palgrave Macmillan,
2014.
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| Summary: | Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort and exploration. |
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| Physical Description: | xiii, 190 pages ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137351814 1137351810 |