The brand strategist's guide to desire : how to give consumers what they actually want /

Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, so...

Full description

Bibliographic Details

Main Author:	Simpson, Anna (Journalist)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2014.
Subjects:	Brand name products > Management. Consumer satisfaction. Social responsibility of business.