APA (7th ed.) Citation

Simpson, A. (2014). The brand strategist's guide to desire: How to give consumers what they actually want. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Simpson, Anna. The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want. New York: Palgrave Macmillan, 2014.

MLA (9th ed.) Citation

Simpson, Anna. The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want. Palgrave Macmillan, 2014.