Social customer experience : engage and retain customers through social media /

Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary...

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Bibliographic Details

Main Author:	Evans, Dave, 1956-
Corporate Author:	Ebook Library
Other Authors:	Cothrel, Joseph P.
Format:	eBook
Language:	English
Published:	Indiana : Wiley, 2014.
Subjects:	Consumer satisfaction. Customer relations > Management. Customer relations. Customer services. Electronic books.
Online Access:	Connect to the full text of this electronic book